Decorations The beverage can often serves as a consumer's first experience with a product. Printing, graphics and other design characteristics can be invaluable tools for creating lasting connections and building brand preference. Finishes Make packaging extraordinary with a variety of novelty finishes and decorating techniques. Printing Options See how Crown’s custom-printed cans and innovative printing techniques can help set your brand apart and make a lasting impression. Can Shaping Our proprietary can shaping technology turns beverage cans into unique and imaginative packages.